Applied Branding

Applied Branding shows examples of how our newly created branding, including logos, will look while the product is in use.

Franciscans International for the United Nations

Franciscans International (FI) is an NGO that works at the United Nations addressing systemic causes of injustice that impacts the poor.

IDS is honored to have served Franciscans International (FI) by creating extended applied branding, including but not limited to: “Five for Francis,” a charitable program that supports FI funding; an annual report and several corresponding summaries translated into French, British English, German, Italian and Spanish. We’ve also developed capabilities brochures, human resources student and teacher guides, extended logo versions, a newsletter, stationery, tee shirts, and human rights campaign competition posters displayed at the United Nations, Geneva.

Please click on the following PDFs to view samples:
FI Annual Report
FI Capabilities Brochure 
FI Capabilities Brochure, European
FI Information Card
FI Information Card, French
FI Monthly Gift Form, UK
Five for Francis Flyer
Five for Francis Flyer, Thai Bhat English
Human Rights Competition Posters
Human Rights Competition Posters Additional
Human Rights Competition Student Guide
FI Email Signature

Simply Souperlicious

Simply Souperlicious is an elite craft brand that features practical curios and homemade soup recipes based on local produce.

We’re very pleased to have Simply Souperlicious in our family of brands. Their brand strategy was developed to spotlight locally-grown organic food and a more fulfilling dining experience. 

Simply Souperlicious

Soleil Systems

Soleil Sytems, Inc. is a privately-held sun tanning equipment company.

Soleil Systems, Inc. commissioned IDS for photo direction, branding and sales catalog development and design.

Soleil Systems Catalog

Cruz Financial Group, Inc.

Cruz Financial Group, Inc. is a professional insurance firm that provides “strategic retirement ideas and concepts for busy professionals” since 1990.

We developed this sales brochure and branding for Cruz Financial Group to showcase the values that separate them from other financial firms focused only on finances. Cruz was a life planner long before it was considered standard practice to be involved in clients’ life events.

DiSusa Imports: Stock Asti

Distillerie STOCK USA, Ltd. is one of the world’s largest independent beverage industry corporations.

We were pleased to serve DiSusa Imports with specialty labeling, gift boxes and shipper boxes for their Stock Asti D.O.C.G. Wine.

Arena Americas

Arena Americas is a division of Arena Group, a global event rental company that designs complete temporary environments for prestigious sporting and cultural occasions, including the Ryder Cup, Wimbledon, the Olympics and many more.

Our mission for Arena Americas was to provide the US sales team with a comprehensive range of sales literature booklets and presentations.

IDS was commissioned to create applied branding for products and services offered in the US market. We created a capabilities leave-behind: Arena presentation folder insert pages, Arena bid booklet, a capabilities interactive presentation and sell sheets.

Arena Americas Presentation Folder

Wet Nose

Wet Nose is a pet boutique focused on the health of dogs & cats.

Gourmet by Greta is a brand we created for Wet Nose for their gourmet doggie cakes. The creative brief we made together resulted in a playful yet elegant approach. IDS was commissioned for visual identity, packaging for their premium doggie birthday cake, a party invitation and thank-you notes for their customers.

Robert Hanaford

The law offices of Robert Hanaford has handled some of the most complex cases in Illinois involving personal injury, wrongful death, criminal and DUI defense.

Attorney Robert Hanaford commissioned us to create a logo and additional materials to inform and support his brand strategy. We responded with a conservative and straightforward style applied to a promotion kit containing: new logo, a pocket folder with bios that can be switched out as necessary, and advertising to other attorneys.

The self promotion kit was printed on 120LB Classic Linen, featuring an inside pocket to hold attorney bios, half moon business card slits and silver foil embossed title.

Middle West Distributors, Inc. — Born Free Pet Products

Middle West distributes pet foods and treats within the Chicago, IL / Milwaukee, WI / Madison, WI markets, their suburbs and all points in between.

Insight Design Solutions supported Middle West Distributors by creating:

  • logo/branding for main brands: Born Free (healthy dog food) and Mi Pet (healthy dog snacks)
  • packaging
  • illustration
  • photography and photography direction
  • creative direction
  • graphic design
  • point-of-sale

Branding/Packaging

Publication Ads

FONA

FONA Brand Standards and Packaging

FONA creates and produces flavors for many of the largest food, beverage and nutritional companies in the world. IDS was commissioned to create brand standards and packaging, in addition to the original logo addendum for international applications.

FONA brand standards manual

Precision Instruments

Precision Instruments has been part of the IDS family from early on in their business ventures. We’ve had the unique opportunity to serve multi-generations within this exceptional company.

We have been fortunate to serve Precision Instruments since 2002. We have supported their exponential growth throughout the years with logo and branding, advertising, package design, meticulous tool illustrations, photography, photography direction, catalogs, sell sheets, trade show marketing and so much more.

Advertisements and sell sheets featuring custom photography

Ads utilizing Precision’s original Torkey illustrations

Custom illustration and packaging

Collateral (logo, sell sheets, business card, stationery)