Dr. Moy’s Lasik Lookbook

Dr. John J. Moy is an ophthalmologist with a private practice in Park Ridge, IL.

We created a guide to Lasik when the notion of having Lasik surgery was still very new and somewhat frightening. This booklet visually explained the difference between blurry and sharp vision and showed his clients what they were missing by not having Lasik surgery. It helped his patients understand the physical benefits awaiting them, while also anticipating a new life full of excitement and possibility. The number of Lasik surgeries increased exponentially with this brochure.