OTC

The OTC Foundation (OTCF: Osteosynthesis & Trauma Care Foundation) is a Swiss non-profit foundation incorporated in Solothurn, Switzerland.

The OTC Foundation in Switzerland commissioned us for branding, stationery, education course brochures, newsletters, announcements and investor presentations. 

Because OTC is a non-profit foundation, it was important to provide them with not only pre-printed marketing materials, but also materials that could be printed on personal desktop printers and shared digitally.

Simply Souperlicious

Simply Souperlicious is an elite craft brand that features practical curios and homemade soup recipes based on local produce.

We’re very pleased to have Simply Souperlicious in our family of brands. Their brand strategy was developed to spotlight locally-grown organic food and a more fulfilling dining experience. 

Dr. Moy’s Lasik Lookbook

Dr. John J. Moy is an ophthalmologist with a private practice in Park Ridge, IL.

We created a guide to Lasik when the notion of having Lasik surgery was still very new and somewhat frightening. This booklet visually explained the difference between blurry and sharp vision and showed his clients what they were missing by not having Lasik surgery. It helped his patients understand the physical benefits awaiting them, while also anticipating a new life full of excitement and possibility. The number of Lasik surgeries increased exponentially with this brochure.

Chris’s Stuff

Chris’s Stuff is the number one supplier of wine-themed gifts and accessories.

Chris’s Stuff is a premium label wine-related tee shirt and novelty gift brand. We were commissioned to develop stationery and note pads.

The Oak Tree Group

We were proud to create this one-of-a-kind, custom logo for The Oak Tree Group, a financial advising team. In addition to the logo, we developed business cards, stationery and labels.

We were proud to create this one-of-a-kind, custom logo for The Oak Tree Group, a financial advising team. In addition to the logo, we developed business cards, stationery and labels.

Middle West Distributors, Inc. — Born Free Pet Products

Middle West distributes pet foods and treats within the Chicago, IL / Milwaukee, WI / Madison, WI markets, their suburbs and all points in between.

Insight Design Solutions supported Middle West Distributors by creating:

  • logo/branding for main brands: Born Free (healthy dog food) and Mi Pet (healthy dog snacks)
  • packaging
  • illustration
  • photography and photography direction
  • creative direction
  • graphic design
  • point-of-sale

Branding/Packaging

Publication Ads

Precision Instruments

Precision Instruments has been part of the IDS family from early on in their business ventures. We’ve had the unique opportunity to serve multi-generations within this exceptional company.

We have been fortunate to serve Precision Instruments since 2002. We have supported their exponential growth throughout the years with logo and branding, advertising, package design, meticulous tool illustrations, photography, photography direction, catalogs, sell sheets, trade show marketing and so much more.

Advertisements and sell sheets featuring custom photography

Ads utilizing Precision’s original Torkey illustrations

Custom illustration and packaging

Collateral (logo, sell sheets, business card, stationery)